'Amazon is hoping to further monetise content on its Kindle ebook reader, revealing plans to place ads within the electronic books it publishes....The ads, which will be related to content in the book, such as ads for a restaurant when a character in a novel is dining out, may be in the form of one or a few descriptive advertising words, pictures, or symbols, which direct the reader to a website when an internet connection is available.'
I don't think anyone would be happy about being hit with ads while they're reading...
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