We Think: Mass Innovation, not mass production

I started trying to read We Think: Mass Innovation, not mass production by Charles Leadbetter this weekend - it looks at the culture of mass-participation and sharing that is developing online, & as such is loosely related to what I do for a living and my blog obviously too! I don't often pick up work-related books, but I thought it'd be interesting...I didn't get too far with it but I will persevere. It's also very topical, with so much talk around at the moment about the possibility of some newspapers making their online content available only to paying subscribers, in a climate where we expect just bout everything online to be free....